Hollow to Hem is a measurement we use for our Standard Sizes (A0-A30) in order to let our brides and bridesmaids know how long their dresses will be prior to ordering. This measurement is NOT used for Custom Sizing.
You can find the Hollow to Hem measurements listed on each dress page as well as on our Size Chart page:
Once you've determined your standard size, you can use the chart to find the length of your dress. For example, if you are a size A10 and you plan to wear a floor length style (like the Ginger), the Hollow to Hem for your dress would be 60 inches.
You could measure from your hollow (the soft spot between your collarbones) down 60 inches to see how long the dress would be on you. If it looks like your standard size wouldn't be long enough for you, we are unable to offer extra length for this sizing option at this time but we do offer it in custom sizing!